Led the development of a groundbreaking connected lifestyle accessory for a leading women’s bag brand, addressing the critical need for enhanced women’s safety in India. This innovative solution seamlessly blended fashion with functionality, incorporating advanced technology to provide women with a reliable safety companion in their daily lives.
Objectives
- Create a discreet yet powerful safety solution integrated into premium handbags
- Develop intuitive technology that enhances women’s confidence and security
- Design a seamless user experience that combines fashion with functionality
- Build a comprehensive ecosystem of safety features and emergency responses
Key Initiatives
- Brand Development:
- Created distinctive product naming and identity
- Developed brand positioning strategy
- Established design language and guidelines
- Integrated with existing brand portfolio
- Hardware Innovation:
- Designed GPS tracking systems
- Developed emergency alert mechanisms
- Created real-time connectivity solutions
- Implemented power-efficient technology
- Application Design:
- Developed intuitive user interface
- Created emergency response protocols
- Designed real-time tracking features
- Implemented secure communication systems
Collaborative Approach
- Key Partners:
- TBWA India internal team
- Empoise Design (Industrial Design)
- Technology partners
- Safety experts
- Women’s advocacy groups
- Development Areas:
- Industrial design
- Hardware engineering
- Software development
- User experience design
Impact Areas
- Safety Features:
- GPS location tracking
- Emergency alert systems
- Real-time monitoring
- Secure communication
- User Experience:
- Intuitive interface
- Discreet integration
- Seamless activation
- Reliable performance
Outcome
The project successfully delivered a revolutionary safety solution that empowers women to navigate their daily lives with increased confidence and security. By seamlessly integrating advanced technology with fashion-forward design, we created a product that not only enhances safety but also maintains the aesthetic appeal of premium handbags.
Through thoughtful design and innovative technology, this connected lifestyle accessory stands as a testament to our commitment to women’s safety and empowerment, creating meaningful impact in their everyday lives.